Description: Design of several branded, interactive digital detail aids for the iPad, built upon the iRep platform (Veeva).

Challenge: To create an iPad-based tool for account service professionals that was engaging, intuitive and interactive. Use a new platform (iRep), at a time when, the pharma industry was way behind other industries in the use of cutting edge technologies.

Role: Collaborative design, UX and art direction. Production of assets.

Skills: Fireworks CS5, Illustrator CS5.

Collaborators: Greg Dosmann, ACD. Zach Stowell, Lead development.