Design Development, Art Direction, RWD Concepts

Description: A redesign of a pharma branded website. Original site went live in 2011. Redesigned again in 2012 to be responsive/mobile friendly.

Challenge: Initial challenge to was to take a print adcept and make it web worthy. The responsive redesign added a layer of complexity which included limited jQuery integration (Thank you Black Berry 5).

Role: Collaborated in concepting, UI design and development of v1 (2011). Lead design, UX and art direction for responsive site v2 (2012). Production of assets and visual spec docs.

Skills: Fireworks CS5, Photoshop CS5, Illustrator CS5, HTML/CSS, Zurb Foundation, Sitefinity.

Collaborators: Sean Frederick, CD. Greg Dosmann, ACD for initial concept and UI. Ryan Altvater, Front-end development.