Description: Design of an integrated campaign for a new For Dummies® book.
Challenge: To create an engaging campaign that adhered to the For Dummies® brand. Also to think of the project in mobile first terms.
Skills: InDesign CC, Photoshop CC, Illustrator CC.
Role: Lead design, and art direction. Production of specs and assets.
Collaborators: Joe Marquox, ECD. April Moore, CD. Pat Morrisey, ACD Copy. Tiffany Allen, art direction.