Description: Create a digital brand guide that directed brand hallmarks for digital deliverables.
Challenge: To define brand styles for all digital deliverables, that was used internally in development, and make it a educational guide for the client, and a guidance tool for third party agencies. Sounds easy! Not really—considering there were two brands to contend with (Patient and HCP).
Role: Lead design, and art direction.
Skills: InDesign CS6, Photoshop CS6, Illustrator CS6, Fireworks CS6.
Collaborators: Joe Marquox, ECD. Pat Morrisey, ACD Copy. Tiffany Allen, AAD. Evan Weinstein, Design Intern.